Valuing your property through home staging

Everyone appreciates an environment prepared with tasteful decor! And at Airbnb, this makes a total difference to guests’ decision-making when choosing an accommodation. Elegant paintings, decorations and adornments, modern furniture, quality bedding sets, new kitchen items, among others, are key elements for putting together the apartment. In this article, we will discuss how these items can change your results in the vacation rental market!

What is Home Staging?

Home Staging is a set of decoration techniques for preparing and presenting a property that leaves it looking “ready to move in” to potential guests. Along with professional photography, it is one of the pillars of residential marketing. Well-planned decor not only attracts guests, but can also allow landlords to charge higher rental prices due to high demand for the property.

Below are some examples of decorations in some of our properties that play a big role in the search for them on our platforms:

Decoration as a competitive differentiator

Decoration plays a vital role in the visual promotion process. A well-decorated property can make guests feel more attracted and confident about making a reservation. Interior design can create a welcoming and pleasant atmosphere, which is key to a positive guest experience.

A survey carried out in 2021 by Professional Staging shows that 86% of potential buyers find it easier to visualize themselves in a decorated property, therefore being a competitive differentiator that attracts guests and increases the occupancy rate.

Tips for Home Staging

Before carrying out home staging, it is important to list some of the essential elements that complement this technique. Some of them include:

Quality Furniture: Investing in good quality furniture not only increases guest comfort but also demonstrates care and attention to detail.

Appropriate Colors and Lighting: Wall colors and lighting can affect guests' moods. Neutral colors and well-planned lighting create a welcoming atmosphere.

Art and Wall Decor: Artwork and wall decor can add personality to a space. Unique pieces can make guests feel at home.

Professional Photography: It is extremely important that the photos of your property are professional, in order to enhance the decoration. Read our article on professional photographs if you have questions about how to take them.

In the implementation stages of Meu Anfitrião, we carry out a personalized consultancy process, identifying points for improvement to try to achieve this standard as much as possible.

We provide a list of necessary items and valuable tips to transform your property more pleasant, beautiful and complete, so that you can stand out from your competitors.

Meu Anfitrião, your home in good hands!