How to promote your seasonal property using videos or reels

If you use social media frequently, you've certainly come across well-edited videos from various areas, such as podcast cuts, brand advertisements and even memes! Short video tools like Reels on Instagram, Tiktok and even YouTube have gained a lot of space on social media in recent years. And if this content reached you, have you ever thought that you could produce your own videos to promote your property? In today's article, we will show you the main points to take into consideration when making a video of your property.

Script creation

At first, you need to organize the ideas for your video. At this stage, you will need to define some crucial points before going into production, such as: “will your video have a narration telling you about the details of the house? Does your property have a story that can be told through recording takes? Will the video feature anyone? If so, what are your lines?”, among others.

After defining these details, it's time to get down to business and write in detail how you want the video to be made. If necessary, write down all the lines, write down which takes you want to get in the recordings for each of the scenes and take into account the video time. On Instagram, for example, Stories can have a maximum length of 60 seconds, while Reels allows videos of up to 90 seconds.

If you prefer, another option is to include a background soundtrack while presenting the different environments, providing an immersive experience while the person views the property. This approach not only highlights the spaces but also encourages viewer interest in booking the venue.

Necessary equipments

When talking about recording equipment, we often still have the idea of a professional camera and microphones, drones and other equipment of very high quality and with a high value. Of course, these equipment are still the best on the market when it comes to photo and video production. However, with the advancement of technology, cell phones with excellent quality cameras have appeared more and more, making it possible to produce materials through them. This way, you will be able to define which equipment you will use at this stage, according to your needs and budget.

Recording of takes

It's time to record! Before arriving at the location, remember to check whether the climate is in accordance with the identity of the property. A house on the beach on a rainy day or a chalet in the mountains on a very sunny day won't make sense for your target audience. Remember: you want to tell a story through your video.

Check the desired takes notes that you wrote down in the script creation stage and start recording. Prioritize stabilizing the recording so that the video is not blurry. Keep an eye on the frame; Record videos at head height. Don't forget to capture all the most interesting and beautiful details that can add value to your property video.

Video editing

Here comes the most complicated stage of the entire process, but don't worry! Video editing today is much more accessible than it was years ago. For the more experienced, it is possible to use computer software such as Adobe Premiere and Sony Vegas to make the edits, but if you do not yet have experience with video editing, it is recommended to use simpler and more intuitive cell phone apps that fulfill their purpose, like Capcut and Inshot.

When editing the video, be careful with cuts and transitions, keeping the maximum video time in mind. If you are unfamiliar with video editing, watch tutorials on the internet to understand the main tools needed for basic, well-done editing. If you are looking for more precise and careful work, be sure to contact a professional in the field!

Dissemination platforms

With the video finished, now it's time to define which platforms it will be published on. Keep in mind the identities of each of the networks. For example, Instagram and Facebook are ideal for short videos, up to 90 seconds. YouTube is the right choice for longer videos, from 3 to 15 minutes, for example. Airbnb also provides a function so that you can upload the video that was published on YouTube directly to your listing.

At Meu Anfitrião, we publish several videos on our Instagram profile about the properties in our portfolio or even about the day-to-day life of our team. See one of our videos below and follow our profile!

If you own a property and want to monetize it on platforms such as Airbnb, Decolar, Booking and Expedia, contact us right now!

Meu Anfitrião, your home in good hands!